About
I'm Andrew — a product marketer based in the US, currently working at Meta on measurement and data products. I spend my professional life helping brands understand what's actually working in their advertising, and my personal life finding out what's actually possible in the outdoors.
The adventures on this site span nine countries, six continents, and a lot of early mornings. The work section is where I document what I've built professionally — from measurement strategy to side projects like this one.
I'm currently transitioning into product management. Building this site is part of that — a real project with real decisions, not just a tutorial.
What I'm working on
- —Transitioning into product management
- —Building this site and learning React/Next.js
- —Planning a Banff trip
- —Fitness and training
How I think
Go where it's uncomfortable
The best adventures — and the best work — start somewhere you've never been.
Measure what matters
Data is only useful if it's connected to a decision. Ask the question first.
Own the outcome
Whether it's a campaign, a summit, or a product launch — know what success looks like and drive toward it.
Stay curious
PM, coding, climbing, diving — the common thread is always just wanting to understand how things work.